Are you using the full potential of color and light in your artworks?

You want to make your artworks more appealing and believable, but you are probably not sure where to start. There is so much information out there and it can be pretty overwhelming.

I know that feeling, I’ve been there myself.

That’s where this course Storytelling with Color and Light comes into place. 

This course will teach you how to enhance your storytelling using color and light throughout your pieces. Removing the fear of the unknown, It will take the guesswork out, so you can be more confident in creating your art.

The moment you will understand the concepts of color and light, the results will be super awesome!

I want to help you get those results!

You have your own message, your own stories that people need to see and my role with the course is to help you get them across. 

What students say about the course

"Storytelling with Color & Light gives students a chance to think critically about feelings within their work. Covering a wide range of practices, Iva puts the fun back in fundamentals."


- Bud M. 

 "Iva's Storytelling with Colour & Light class is an absolute must for both professional and starting-out artists. The knowledge of colour and light is essential and thanks to this in-depth course I could push my art to the next level! Iva is a great teacher with a huge depth of knowledge, so if you're willing to learn this class will certainly bring your art to new heights!"


- Diana D. 

"I am so fortunate to have discovered Iva's course Storytelling with Color & Light. It taught me the core concepts of color & light and most importantly the observation of everyday life and how important it is in my artworks. What is more, I am so grateful to Iva to price the course in such an affordable way so I could have purchased it as well!"


- María Guadalupe M.

"Iva's course is so much fun to go through. She makes the color & light concepts so easy to understand and uses a lot of examples from real life!"


- Pierre R.

"I had struggled so much with color & light in my artworks in the past. I discovered Iva's course from her podcast Art Side of Life and I am so glad I did. She explains it very well and I was able to apply the learnings immediately. "


- Juan C.

What you will learn

The course breaks the big topic of color and light into smaller parts to help you understand the main concepts so you can make your artworks appealing and believable.

We will be looking at examples of different types of light sources from real life and how they affect objects we see around us (neutral diffused light on an overcast day, through popular sunlight, but also window light, electric light, and lights at night time or candlelight).

We will also analyze the atmosphere and how it influences the environment in landscapes and underwater.

You will learn how to make the audience focus on what is important in your artworks using color and light together with the contrast and composition.

I will also show you how to quickly adjust the mood of your artworks within the same layout.

What you will get

Video lessons with practical demonstrations - Adobe Photoshop template - Quizzes

Who is it for?

The Storytelling with Color & Light course was designed for both digital and traditional artists with beginner and intermediate knowledge of the subject of color and light who are looking to understand what is needed to make their artworks more appealing and believable. 

Hi, I am Iva from Art Side of Life

Here is why I created Storytelling with Color & Light

Colors and light have been my passion ever since I remember. With more than 8 years of experience with the focus on concept art, visual branding and how colors influence us and the work we createI want to share this knowledge with you!

Course Curriculum

Introduction & Downloads

Chapter 1 - Color Theories

[Color Meaning & Symbolism, Color Schemes, Color Saturation]

Chapter 2 - Visual Communication

[Contrast, Focus, Color and Emotions, Color and Story]

Chapter 3 - Light Sources - Part 1

[Types, Neutral Diffused Light, Direct Sunlight, Window Light]

Chapter 4 - Light Sources - Part 2

[Reflected Light, Night Light, Candle Light, Neon Light]

Chapter 5 - Values and Value Structure (Composition & Focus of your artworks)

[Color and Value, Value Simplification, Color and Edges]

Chapter 6 - Atmospheric Effects and Weather Conditions

[Color and Atmosphere, Rain and Fog, Underwater]

Chapter 7 - Materials

[Materials and Surfaces]

Frequently Asked Questions

When does the course start and finish?

You can start and finish at your own pace.

How long will I have access to the course?

You will have lifetime access to the course. You can start and finish it anytime you want. 

How can I pay for the course?

At the moment, we accept PayPal and credit card payments. Some students have had issues with Visa debit card and Visa prepaid card. If you have a possibility to use another credit card, please do so. Otherwise, please contact me at

What equipment do I need to take the course?

Personal computer with installed Adobe Photoshop is recommended, but you are free to use digital painting software of your choice. You can play the videos on your tablet and smartphone as well. Please make sure you have access to a reliable internet connection to stream the videos. You will also need an email account to receive communication concerning this course. 

Where can I contact you in case I need help?

In case you have any questions related to this course, please contact me at

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